A pug in a pale Tobi collar looking up at a clear blue sky

4.8 ★★★★★ 5,083 Reviews

The best lost-dog poster you never make

Tobi is a smart collar. Live GPS, escape alerts, and a light you can see from the porch.

Get Tobi Today

From wellness to location, know everything that's going on with your pets.

The Tobi collar laid out in an S-bend, its tag hanging from the middle
  • Location

    See your dog’s exact location in case they get lost or escape using the app, with updates every 2-3 seconds.

  • Design

    3D knit, tech performance fabric with strong clasp. Made out of waterproof robust durable fabric.

  • Health

    Get summary of your pets data with scratch monitoring to detect potential skin issues.

  • Health The Tobi score helps you track your dogs well being. Making the time you have together better for you both.

  • Location See your dog’s exact location in case they get lost or escape using the app, with updates every 2-3 seconds.

  • Activity Monitoring your buddy’s activities and abnormal behavior like scratching to make sure he’s healthy.

  • Social Sharing Let the community know if your buddy is lost. We will inform pet owners around your area to bring him home.

  • Profile Create a profile for your pets in case they are lost and get checkup reminders.

A phone on a wooden table showing the Tobi app's activity wheel

635 Dogs Found

Most dogs that make it home are found within the first day. Tobi puts a live dot on the map from the moment she's out the gate, so the first hour is spent walking toward her, not posting, not waiting for a neighbor to call.

Seventy percent of lost dogs are found within a mile of home. The problem was never distance. It's time.

  • 70% Found within a mile of home
  • Day one When most dogs are found
  • Two ways Your phone, or the collar itself
A street map of the neighborhood
Her owner, in sunglasses, on a hillside
A retriever in a red Tobi collar, looking up

Set your Safe Boundaries.

Drag the handles around your actual fence. It doesn't have to be a rectangle. Then forget about it.

The app's map with the yard drawn around the house
2:14 PM Tobi just escaped from the house!

Colors

  • Wireless Charging The battery lasts up to 30 days depending on size and usage

  • Material 3D knit, tech performance fabric with strong clasp. Made out of waterproof robust durable fabric.

  • Light Glows in dark areas outside of the virtual fence to protect your pet, so you can see them during a night walk.

  • Customization Design a name tag for your pet.

  • Waterproof Machine-washable and water proof for any beach day.

  • Technology The first ever integrated smart collar engineered and designed for pets.

The Tobi collar in sky blue
The Tobi collar in sky blue
A couple eating takeout on a stoop at dusk, their dog in a Tobi collar between them

Soft and Safe. We engineered the collar to utilize the best material for maximum softness and comfort for you and your best friend.

4.8 5,083 Reviews

A man crouched on a stoop with his Bernese mountain dog
The map is the whole product. She got out of the side gate at 2:14 and I was walking toward her by 2:16. Not searching. Walking.
Marcus T
A selfie with a springer spaniel in a Tobi collar
It just looks like a collar. Nobody at the park has guessed there’s a tracker in it, and that was the whole point for us.
Elena R
A boxer in a Tobi collar, tongue out, under a blue sky
Charges while she sleeps. Every other collar we tested had a night off. This one doesn’t.
Sam W
A border terrier on the rocks by the sea, beside its owner
The light is the feature I didn’t know I wanted. From the porch I can tell she’s in the yard without a flashlight.
Hannah M
A wire fox terrier held in a green hoodie
I had an AirTag on her collar for a year. I know now it was telling me where she’d been, not where she was.
Priya K
A man crouched on a stoop with his Bernese mountain dog
The map is the whole product. She got out of the side gate at 2:14 and I was walking toward her by 2:16. Not searching. Walking.
Marcus T
A selfie with a springer spaniel in a Tobi collar
It just looks like a collar. Nobody at the park has guessed there’s a tracker in it, and that was the whole point for us.
Elena R
A boxer in a Tobi collar, tongue out, under a blue sky
Charges while she sleeps. Every other collar we tested had a night off. This one doesn’t.
Sam W
A border terrier on the rocks by the sea, beside its owner
The light is the feature I didn’t know I wanted. From the porch I can tell she’s in the yard without a flashlight.
Hannah M
A wire fox terrier held in a green hoodie
Setup was hold-it-close, draw the yard, done. My mother could do it. My mother did do it.
Tom L

It takes a village. Give the village a map.

Get Tobi
Four dogs of different sizes, each wearing a Tobi collar, walking and playing in a row

Frequently Asked Questions


How does charging work?

A wireless battery attaches to the collar and charges it while she wears it. A full charge takes about 80 minutes and lasts up to 30 days; the battery itself charges over USB-C. Nothing to plug into the collar, ever.


Is there a subscription?

There's a membership. It runs the map, the alerts, and the app — $9.99 a month, or less by the year. Cancel anytime; the collar keeps working as a collar.


She already has a chip. Isn't she covered?

A chip tells a scanner who she is, if someone scans it. It was never built to tell you where she is. Tobi is.


What about an AirTag?

An AirTag tells you where she was, the last time a stranger's phone happened to walk past. Tobi shows you where she is now.


What happens when I'm away from home?

Near you, your phone reads the collar directly. Away, the collar reports on its own over cellular, and the app shows her latest position.


What if someone picks her up?

A tag can be taken off, and a chip only helps if someone chooses to scan it. Tobi shows you where the collar is, not just who she belongs to.


What sizes does it come in?

Three. Small 10–16", Medium 16–24", Large 24–30". Measure snug at the neck, where a collar sits.


Does it work without cell service?

It needs a cellular signal to send her location to your phone. Up close, your phone reads the collar directly, signal or not.


Is it waterproof?

Rain, mud, and a swim.


Does it diagnose anything?

No. Tobi notices changes in activity and rest and shows them to you. Your vet decides what they mean.


Still have a question?

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